Storytelling in a Snap


On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States.

Source: Nielsen Media Impact, Reach Duplication, Nielsen Total Media Fusion/GfK MRI Survey of The American Consumer 9/1/2015 – 9/30/2015 (Television, Internet, and Mobile)

Advertising on Snapchat

Over 150 million people use Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly-curated content from top publishers. Snapchatters watch over 10 billion videos per day, which is more than a 350% increase in the last year alone. In short, Snapchat is about great storytelling — our stories, and yours.

Ads on Snapchat come in many shapes and sizes to fit your goals, but they all have one thing in common: at Snapchat, the same team that designs our consumer products creates our advertising products, delivering incredible results for advertisers. So, what’s your story?

Source: Snapchat Internal Data

Snap Ads

Advertise in a Snap, the best mobile video ad.

Snap Ads offer the best in mobile video ads with the choice to add an interactive element below. Snap Ads always begin with an up to 10-second vertical, full screen video ad that appears in the context of other Snaps. You can also give Snapchatters the choice to swipe up and see more, just like they do elsewhere on Snapchat. Swiping up reveals extended content like a long form video, article, app install ad, or mobile website.

Source: Snapchat Internal Data

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On-Demand Geofilters

Whether it's for a house party or wedding, a coffee shop or campus-wide event, Geofilters make it easy for Snapchatters who are there to send your message to friends.

Gatorade Partnering with Snapchat to bring this opportunity to life through their Sponsored Lens is a great example of two brands utilizing recognizable and unexpected assets to deliver a one-of-a-kind user experience, which exceeded all of our expectations. Kenny Mitchell, Sr. Director of Consumer Engagement, Gatorade
Coca-Cola Each time we partner with Snapchat on a specific campaign, they come with great insights, great creative solutions, and ultimately great measurable results. Emmanuel Seuge, SVP Content, Coca-Cola
Vans Snapchat is a powerful platform that not only delivers results, but provides an avenue for Vans to reach new audiences and inspire our fans to celebrate ‘Off The Wall’ attitude through creative expression. Lindsey Scheftic, Director of Digital Marketing, Vans

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