Ad products your customers already love

The same team that creates our consumer products also creates our ad products, delivering a familiar experience for Snapchatters and amazing results for advertisers.

Sponsored Lenses

Lenses are a completely new take on brand activation, and one of our most engaging ad products. Lenses offer not just an impression, but “play time” — the time Snapchatters spend playing with the interactive ad you’ve created. We believe that when you’re feeling playful, you’re feeling open-minded, which contributes to Sponsored Lenses’ effectiveness.

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