Storytelling in a Snap


On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States.

Source: Nielsen Media Impact, Reach Duplication, Nielsen Total Media Fusion/GfK MRI Survey of The American Consumer 9/1/2015 – 9/30/2015 (Television, Internet, and Mobile)

Advertising on Snapchat

Over 100 million people use Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly-curated content from top publishers. Snapchatters watch over 10 billion videos per day, which is more than a 350% increase in the last year alone. In short, Snapchat is about great storytelling — our stories, and yours.

Ads on Snapchat come in many shapes and sizes to fit your goals, but they all have one thing in common: at Snapchat, the same team that designs our consumer products creates our advertising products, delivering incredible results for advertisers. So, what’s your story?

Source: Snapchat Internal Data

Snap Ads

Advertise in a Snap, the best mobile video ad.

Snap Ads offer the best in mobile video ads with the choice to add an interactive element below. Snap Ads always begin with an up to 10-second vertical, full screen video ad that appears in the context of other Snaps. You can also give Snapchatters the choice to swipe up and see more, just like they do elsewhere on Snapchat. Swiping up reveals extended content like a long form video, article, app install ad, or mobile website. The swipe-up rate for Snap Ads is 5x higher than the average click-through rate on comparable platforms.

Source: Snapchat Internal Data

Gatorade Partnering with Snapchat to bring this opportunity to life through their Sponsored Lens is a great example of two brands utilizing recognizable and unexpected assets to deliver a one-of-a-kind user experience, which exceeded all of our expectations. Kenny Mitchell, Sr. Director of Consumer Engagement, Gatorade
Coca-Cola Each time we partner with Snapchat on a specific campaign, they come with great insights, great creative solutions, and ultimately great measurable results. Emmanuel Seuge, SVP Content, Coca-Cola
Vans Snapchat is a powerful platform that not only delivers results, but provides an avenue for Vans to reach new audiences and inspire our fans to celebrate ‘Off The Wall’ attitude through creative expression. Lindsey Scheftic, Director of Digital Marketing, Vans

Success Stories


National Geofilter

Snapchat and (RED) partnered on their first ever global filter for good to help save lives around the world, one Snap at a time.

Snapchatters Reached: 14M
Total Views: 76M
Measurement via Millward Brown Digital Audience Insights and Brand Lift Insights


Brand Awareness vs. mobile campaign norms



Brand Favorability vs. mobile campaign norms


of Snapchatters who remembered seeing the Geofilter enjoyed it

The Story

People like to do good. When (RED) and Snapchat partnered on a Geofilter, millions of Snapchatters had the chance to use and send any of three unique pieces of art spreading the word about World AIDS Day. Each time a Snapchatter sent one of the Geofilters, the Bill & Melinda Gates Foundation donated $3 to (RED)’s fight against AIDS, up to $3M. The campaign included vibrant filters touting the campaign message that were created in collaboration with Jared Leto, Tiësto, and Jimmy Kimmel.

The campaign reached over 14 million Snapchatters, 97% of whom were between the ages of 13-34. Over 2/3 of Snapchatters who saw the Geofilter correctly remembered (RED)’s campaign message. Further, (RED)’s call to action resonated with Snapchatters: those who saw the filter were 90% more likely to donate to (RED), a lift that significantly outperforms mobile campaign norms.


  • Invite millions of Snapchatters to join (RED) and the fight against AIDS in a new, creative, and innovative way.
  • Raise money and awareness — in the millions — by tapping into Snapchat’s young and active community.
  • Let Snapchatters show — and wear — their social good cred.


  • Globally deploy three, one-day-only, rotating Geofilters that Snapchatters could apply onto their Snaps.
  • Collaborate with Jared Leto, Tiësto, and Jimmy Kimmel in creating each Geofilter.
  • Show the power of social action with a $3 donation to fight AIDS for every Geofilter sent — the cost of ten days of life-saving HIV/AIDs medicine.

Sponsored National Lens

Gatorade and Snapchat brought the excitement and experience of a Super Bowl victory from the stadium to the smartphone.

Total Plays: 60M
Measurement via Millward Brown Digital Audience Insights and Brand Lift Insights


Average Play Time spent by Snapchatters with the Lens



Purchase Intent, 198 index to other well-known CPG campaigns


Total Views

The Story

Since 1984, the Gatorade dunk has been an iconic victory celebration seen by many but only experienced by a few. For this year’s Super Bowl, Gatorade, digital agency VML, and media agency Resolution Media partnered with Snapchat to create a Sponsored National Lens that let anyone celebrate like the pros.

Triggering very high enjoyment and happiness scores among Snapchatters, the Gatorade Lens made an already strong brand even more preferred. The Lens was a massive success, yielding over 165 million views on Snapchat, and a ripple effect felt across every social platform.


  • Reach the Snapchat audience on a massive scale.
  • Engage Snapchatters with a one-of-a-kind, interactive experience unique to Gatorade.
  • Drive increase in brand equity and purchase intent.


  • Make Lens available nationally in the US as well as in parts of Latin America on Super Bowl Sunday.
  • Allow Snapchatters to virtually experience the Gatorade dunk.
  • Empower Snapchatters to share their experience with their friends.

Snap Ads Live and Discover Takeovers

For Spotify's “Year In Music” campaign, the company partnered with Snapchat to run music-themed Snap Ads in some of the winter's hottest Live and Discover content.

Total Views: 26M
Measurement via Millward Brown Digital Audience Insights and Brand Lift Insights


Ad Recall, over 1.5X as effective as Mobile Norms



Brand Favorability, over 1.5X as effective as Mobile Norms



Subscription Intent, 2X as effective as Mobile Norms

The Story

To gear up for the new year, Spotify and Snapchat partnered closely to highlight and celebrate the music that defined 2015. In collaboration, Snapchat launched a pop-up Discover channel which highlighted a different music genre every day — a perfect fit for Spotify’s “Year in Music” campaign, their annual retrospective that lets each listener see the soundtrack of their year.

Spotify turned up the volume just days later with Snap Ads in Snapchat’s “NYE Live” Story to promote their “Party” playlists — a collection of highly-curated songs, mixed and approved by the Spotify team. With over 26 million views, Spotify closed out their year with what they love doing most — helping more fans discover more music.


  • Align Spotify’s “Year in Music” campaign with Snapchat’s “Year in Review” Discover channel.
  • Drive Spotify listeners to see their personal “Year in Music,” an interactive timeline of how they — and the rest of the world — experienced music in 2015.
  • Promote the launch of Spotify’s “Party” playlists — perfect for celebrating the start of a new year.


  • Run a takeover of Snapchat’s music-themed pop-up Discover channel, “Year in Review.”
  • Align Snap Ads with the theme of the day of the channel’s music genre.
  • Run Snap Ads in “NYE Live,” one of Snapchat’s most highly trafficked Live Stories.