Over 100 million people use Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly-curated content from top publishers. Snapchatters watch over 10 billion videos per day, which is more than a 350% increase in the last year alone. In short, Snapchat is about great storytelling — our stories, and yours.
Ads on Snapchat come in many shapes and sizes to fit your goals, but they all have one thing in common: at Snapchat, the same team that designs our consumer products creates our advertising products, delivering incredible results for advertisers. So, what’s your story?Source: Snapchat Internal Data
Snap Ads offer the best in mobile video ads with the choice to add an interactive element below. Snap Ads always begin with an up to 10-second vertical, full screen video ad that appears in the context of other Snaps. You can also give Snapchatters the choice to swipe up and see more, just like they do elsewhere on Snapchat. Swiping up reveals extended content like a long form video, article, app install ad, or mobile website. The swipe-up rate for Snap Ads is 5x higher than the average click-through rate on comparable platforms.
Source: Snapchat Internal Data
Sponsored Geofilters are tiny pieces of art that always make an impression. When Snapchatters in the location(s) of your choice take a Snap, they’ll be able to see your Geofilter and use it to explain where, when, and why they took the Snap. Whether your campaign covers a specific location, a major event, or every mall in America, Geofilters uniquely allow brands to take part in the hundreds of millions of Snaps sent between friends each day on Snapchat. In the US, a single National Sponsored Geofilter typically reaches 40% to 60% of daily Snapchatters.
Source: Snapchat Internal Data
Sponsored Lenses offer a completely new take on brand activation, offering not just an impression, but “play time” — the time Snapchatters spend playing with the interactive ad you’ve created. To activate Lenses, Snapchatters simply press and hold on their faces. Some Lenses include prompts like “raise your eyebrows” to trigger an animation, adding a fun twist to the experience. And when you’re finished playing, it’s easy to send Lenses to a friend or post one to your Story. On average, Snapchatters play with a Sponsored Lens for 20 seconds.
Source: Snapchat Internal Data
Partnering with Snapchat to bring this opportunity to life through their Sponsored Lens is a great example of two brands utilizing recognizable and unexpected assets to deliver a one-of-a-kind user experience, which exceeded all of our expectations.Kenny Mitchell, Sr. Director of Consumer Engagement, Gatorade
Each time we partner with Snapchat on a specific campaign, they come with great insights, great creative solutions, and ultimately great measurable results.Emmanuel Seuge, SVP Content, Coca-Cola
Snapchat is a powerful platform that not only delivers results, but provides an avenue for Vans to reach new audiences and inspire our fans to celebrate ‘Off The Wall’ attitude through creative expression.Lindsey Scheftic, Director of Digital Marketing, Vans
Snapchat and (RED) partnered on their first ever global filter for good to help save lives around the world, one Snap at a time.
Brand Awareness vs. mobile campaign norms
Brand Favorability vs. mobile campaign norms
of Snapchatters who remembered seeing the Geofilter enjoyed it
People like to do good. When (RED) and Snapchat partnered on a Geofilter, millions of Snapchatters had the chance to use and send any of three unique pieces of art spreading the word about World AIDS Day. Each time a Snapchatter sent one of the Geofilters, the Bill & Melinda Gates Foundation donated $3 to (RED)’s fight against AIDS, up to $3M. The campaign included vibrant filters touting the campaign message that were created in collaboration with Jared Leto, Tiësto, and Jimmy Kimmel.
The campaign reached over 14 million Snapchatters, 97% of whom were between the ages of 13-34. Over 2/3 of Snapchatters who saw the Geofilter correctly remembered (RED)’s campaign message. Further, (RED)’s call to action resonated with Snapchatters: those who saw the filter were 90% more likely to donate to (RED), a lift that significantly outperforms mobile campaign norms.
Gatorade and Snapchat brought the excitement and experience of a Super Bowl victory from the stadium to the smartphone.
Average Play Time spent by Snapchatters with the Lens
Purchase Intent, 198 index to other well-known CPG campaigns
Since 1984, the Gatorade dunk has been an iconic victory celebration seen by many but only experienced by a few. For this year’s Super Bowl, Gatorade, digital agency VML, and media agency Resolution Media partnered with Snapchat to create a Sponsored National Lens that let anyone celebrate like the pros.
Triggering very high enjoyment and happiness scores among Snapchatters, the Gatorade Lens made an already strong brand even more preferred. The Lens was a massive success, yielding over 165 million views on Snapchat, and a ripple effect felt across every social platform.
For Spotify's “Year In Music” campaign, the company partnered with Snapchat to run music-themed Snap Ads in some of the winter's hottest Live and Discover content.
Ad Recall, over 1.5X as effective as Mobile Norms
Brand Favorability, over 1.5X as effective as Mobile Norms
Subscription Intent, 2X as effective as Mobile Norms
To gear up for the new year, Spotify and Snapchat partnered closely to highlight and celebrate the music that defined 2015. In collaboration, Snapchat launched a pop-up Discover channel which highlighted a different music genre every day — a perfect fit for Spotify’s “Year in Music” campaign, their annual retrospective that lets each listener see the soundtrack of their year.
Spotify turned up the volume just days later with Snap Ads in Snapchat’s “NYE Live” Story to promote their “Party” playlists — a collection of highly-curated songs, mixed and approved by the Spotify team. With over 26 million views, Spotify closed out their year with what they love doing most — helping more fans discover more music.