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Welcome to the beauty-verse: where every EYE👁 LIP👄 FACE😍 and SKIN CONCERN💧 can own it! 100% vegan + cruelty free 🐰

Holy Hydration! Eye Cream
NEW ✨Halo Glow✨ Shades
NEW! e.l.f. Off Makeup Remover
NEW drops your lips will love!
Suntouchable! All Set For Sun SPF 45
NEW! e.l.f. x American Eagle Collection
NEW! Suntouchable Whoa Glow SPF 30
NEW! Good Vibes Only Collection
glow the e.l.f. off 🌟
✨glow like an pro ✨
NEW O FACE Satin Lipstick 💄
NEW Advanced Night Retinoid Serum
NEW Power Grip Primer + 4% Niacinamide
NEW Luminous Putty Bronzer
NEW Lash ‘N Roll Mascara